A Willy Wonka-style potato factory of zany contraptions stars in McCain's new £7m TV ad for its relaunched prepared potato range. The campaign started its four-week run yesterday and coincides with a pack revamp of the prepared potato line-up, which includes Wedges and Home Roasts. The ad is emphasising raw ingredients in a bid to boost sales among health-conscious consumers.
- Hot Topics
- Brexit
- Coronavirus
Close menu
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports
- Events
- Jobs
- Subscribe
Campaign Trail: The McCain fun factory
2009-11-14T00:00:00+00:00
Recommended for you
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
- Buying & Supplying News
Goodfella’s hits NY to promote improved pizza
2011-10-15T00:00:00Z
Goodfella’s has ditched its Pizza Fairy mascot in the new ad campaign for its revamped pizza range.
Buying & Supplying NewsCampaign Trail: The fish-less finger surfaces
2011-08-13T00:00:00Z
Quorn hopes to reel in new consumers with a brand new TV campaign kicking off on Monday for its new Fish without the Fish-In products. The range, which includes frozen fish-less fingers and tuna-style & sweetcorn crispbakes (both rsp: £2.29),…
- Buying & Supplying News
Campaign Trail: Frozen food at North Pole
2011-04-02T00:00:00Z
Prince Harry will be snacking on seafood as he treks to the North Pole with a group of wounded servicemen this week, courtesy of seafood supplier The Big Prawn Company. The company, which is the UK's largest producer of brined and extended seafood...
No comments yet