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Carlsberg UK has cut the alcohol content in Skol to take advantage of changes to the domestic duty regime. Skol was previously 3% abv but will now be brewed at 2.8%. The move comes after the government reduced the duty on beers of 2.8% abv or lower to encourage responsible ...
Carlsberg has signed a three-year deal to become the official beer of Arsenal FC. The tie-up means the Danish beer can feature Arsenal players in its advertising around the world. Carlsberg will be the only beer available in the Emirates Stadium.
Carlsberg has expanded its premium Export lager into a 500ml PET bottle aimed at supermarket chillers. Available from Sains-bury's Local now, the PET bottle (rsp: 1.49), embossed with the Carlsberg logo, would cash in on a huge ...
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