Tuborg is building on its links with the UK music scene by becoming the official beer of Shockwaves NME Awards 2010, replacing Wells & Young's Red Stripe.

Under the one-year deal, the Carlsberg brand will be the official beer of the nationwide Shockwaves NME Awards Tour and Shockwaves NME Awards Shows, which take place across London venues in the run-up to the main award ceremony on 24 February.