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Brothers is launching its Festival pear cider in cans for the first time this month as part of a wider move into the format. Festival cider will be available in 12-packs of 440ml cans (rsp: 12) and follows the launch of Strawberry in...
Spar has declared its debut wine festival a success after sales rose 8.3% during the six-week promotion. South African wines were the biggest hit, with sales up 237% between 22 April and 2 June. Promotions included 25% off 35 SKUs.
Jack Daniel's is trucking its European mobile bar to the Isle of Wight Festival next month the authentic US tanker's first UK visit. As well as drinking the Tennessee whisky in the truck, which transforms into an old No.7 bar, festival goers can...
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