Typhoo Budget: £5m
Manufacturer: Apeejay Surrendra Group

Typhoo returned to TV after a three-year absence with a campaign that encouraged tea drinkers to go 'oo' as they sup. One creation has a shopper who pops into a café for a reviving cuppa and is asked by the waitress whether she'd like her tea with or without 'oo'. Opting for the former variety, the shopper discovers the revitalis-ing properties of Typhoo. The ads return in November.

Nescafé Budget: Undisclosed
Manufacturer: Nestlé

Self-proclaimed clothes experts Trinny and Susannah supported the Nescafé brand with a TV campaign that kicked off in March. The pair also feature in an on-pack promotion, which runs until the end of June 2007. This offers lucky winners items of clothing - tailored to their size, colour palette and lifestyle - each of which will be delivered to their door every day for the following year.

Twinings Budget: Undisclosed
Manufacturer: Twinings

Actor and all-round brainbox Stephen Fry has been fronting a TV campaign, as well as appearing in radio adverts, for a range of Twinings teas over the past six months, highlighting the diversity of the range. Fry, a man synonymous with refined taste and Britishness, discusses the virtues of the tea using his trademark brand of humour.