Unilever is turning the spotlight on its new Lynx 3 brand in the first ads for the men's mix deodorant. The TV and cinema campaign forms part of a £6m push to support the product, which comprises two separate fragrances that can then be combined to create a third. The execution, which breaks in cinemas next week followed by television the following week, features men combining various women to create their ultimate female. It carries the strapline 'It's Good To Mix Things Up!' The launch of Lynx 3 before Christmas formed part of ambitious Unilever plans to breathe new life into the deodorants category with a raft of NPD backed by a £65m ad spend - 50% higher than last year's. The Lynx 3 TV campaign will be supported by press and online activity.