Manufacturer Weetabix
Brand Weetabix
Agency Banks Hoggins O'Shea FCB
Budget undisclosed

A campaign depicting moments of exuberance in a child's world, with headlines written from the child's point of view, is running in parenting mgazines until summer 2003. Targeting mums with toddlers, it aims to show Weetabix as ideal fare for tots.

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