Unilever is combining a bit of rough with the smooth, as Wolfman star Benicio del Toro replaces Eva Longoria as the face and eyebrows of Magnum Gold.

The heist-themed As Good As Gold TV campaign breaks this month, featuring del Toro trying to find 75 million pieces of gold.

It forms part of a £3m marketing plan for the ice cream brand, which includes cinema and outdoor advertising.