Genesis Crafty is counting itself luckier than the average bakery after a chance encounter led to a tie up with Warner Bros and the forthcoming Yogi Bear movie. GC is running an on-pack promotion in Waitrose and Sainsbury's after a marketing manager working for Warner realised Genesis Big Pancakes would be perfect for a "pic-a-nic" . The promotion, which offers a family holiday, runs until the end of March.