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Heinz is kicking off its first TV advertising for the Squeeze & Stir range it launched earlier this year.
"It's the whole purity and provenance message," says Rupert Thomas, marketing director of Waitrose, explaining why sales of organic beers and spirits are up 28% year-on-year at Waitrose and 32% since April.
Affordable greener choices, reducing single-use plastic and cutting food waste came top of the list of demands from customers, Asda said
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