brand Walkers Sensations
Society girl Tara Palmer Tomkinson plays a 50’s-style screen goddess who consults ‘Doctor’ Gary Lineker to help her overcome her addiction to Walkers Poppadom Bites in the first TV ad for the snack.
manufacturer Crookes Healthcare
budget part of a £13m spend
Nurofen for Children is back on air with its successful ‘Miles of Smiles’ TV advertising campaign. Aimed at women with children, the execution shows a group of floating babies forming a figure 8 to represent the ‘up to eight hours, long lasting effect’ of the medicine.
budget part of a £2.4m spend
GlaxoSmithKline has put the spotlight on its new improved Macleans Pristine Ice Whitening toothpaste in a new national press campaign. Running until late July, the two press executions invite consumers to ‘Discover the Power of a Whiter Smile’.Oxiclean
manufacturer Orange Glo Europe
New national television and satellite commercials to support the launch of stain remover OxiClean Active, from Orange Glo Europe, are aimed at highlighting the product’s unique fizzing action and its ability to remove stains ‘right before your eyes’.