manufacturer Procter & Gamble
brand Pringles
budget undisclosed

Pringles has stepped into the Wild West in a new TV ad starring the Pringles Taste the World range.Titled Wild West Garden, the execution introduces four new flavours and carries the strapline ‘A Taste of the Wild West’.
M& M’s
manufacturer Masterfoods
brand M&M’s
budget £2.7m

Masterfoods has turned the spotlight on its M&M’s chocolate in a new outdoor ad campaign that promotes the heat-resistant properties of the chocolate.
The poster campaign, which will run until the end of this month, uses the strapline ‘Chocolates that don’t melt when it’s hot’ to encourage consumption over the summer months.
advertiser Conseil Interprofessionel du Vin de Bordeaux
product Bordeaux wine
budget part of a £1.2m spend

The new CIVB campaign is targeted at consumers aged between 25 and 45 years old and aims to show that wines from Bordeaux offer affordable quality. Ginsters
manufacturer Ginsters
brand Ginsters
budget part of a £5m spend

Ginsters has put its brand on TV for the first time by sponsoring ITV’s new Saturday night entertainment show, Simply the Best.
The snack specialist’s sponsorship is aimed at highlighting Ginsters’ “fun, energetic and dynamic” brand values.