Campbell UK has appointed Paul Churchill as category marketing director for meal solutions, replacing interim marketer David Bolsher.

Churchill will be responsible for household name brands Homepride, Campbell’s Soups and Fray Bentos and will lead a cross-functional team to drive category growth.

He joins in November from Procter & Gamble where he has worked in marketing across Europe for the past nine years. His last role at the company was marketing manager for Ariel, covering Germany, Austria and Switzerland.

Churchill was responsible for a range of marketing programmes at P&G, including the global growth of the $750m Head and Shoulders brand.

Marketing director Tim Perman said: “We’re looking forward to welcoming Paul to the team. He has a first rate track record in leading successful innovation and marketing programmes that have delivered impressive market share growth.”