C&C Group has assured retailers that strike action threatened at its Gaymers cider plant would not disrupt supply.

As workers at its Shepton Mallet plant in Somerset were being balloted this week on industrial action in a pay dispute, C&C said: “We have a clear undertaking that we will continue supply.” The plant produces Gaymers, Blackthorn and Olde English as well as premium brand Addlestones. The ballot closes on 24 January.