Springhill Water is claiming a first in the burgeoning UK milk drinks market with a flavoured range in cans.
Launching at Food & Drink Expo next week, Milk 4 Me comes in 250ml ring-pull cans in banana, strawberry, vanilla and chocolate flavours. Each ambient line has a shelf life of nine months and contains only 1% fat and 2.5% sugar.
The range is manufactured by German dairy company Munsterland, with Springhill Water the sole distributor in the UK and Ireland. Soya-based variants look set to be added within three months. The range will be backed by advertising in trade press from next month.