Heinz is re-running its Get Well Soup social media push - but is giving the campaign a charity twist this time round.
From 21 November, the brand will again invite consumers to comfort poorly loved ones with a personalised can of Heinz ‘Get Well’ tomato or chicken soup by ordering one from its Facebook page. For every can purchased, Heinz will fund 30 seconds of a hospital or hospice pantomime produced by the Starlight Children’s Foundation. Heinz hopes to raise enough for 65 pantos.
Two weeks ago, the original execution of the Get Well Soup campaign won the Brand Experience category of The Grocer Marketing, Advertising and PR Awards 2012.