Capespan has undergone a style makeover to create a fresh new corporate image.
The company used a top South African agency to create the imagery which features thin slices of fruit, lit from underneath, to convey the message of freshness.
It said it would also be using arrows on the images to indicate the growth of cells and photosynthesis to depict the power, energy, creativity and growth of Capespan.
The images will be used across the organisation on all publicity material, company brochures, business cards and consumer advertising.
The Capespan fleet of vehicles would also be updated with new livery based on the modern design.