Carrot growers are sponsoring a character called Captain Carrot to promote the vegetable to children.
The character made his first appearance at a Leicester school last week and will be performing up and down the country over the next year.
He entertains children with puppets and magic, where he fights against the evil Baron Von Burger and the Noxious Nuggets.
Children are given carrot batons to eat during the performance.
The events are being run by the British Carrot Growers' Association and Kettle Produce has paid for a special 'Carro-Van' to help the Captain attend the events.