Graduate Vodka is the latest Polish vodka brand to hit UK shelves in a bid to capture the migrant Polish market.
Poland's number one brand is four times distilled and has won awards for quality and taste. It will join Sobieski, another Polish distilled vodka, which was launched in the UK last month, and Soplica, launched last year. Graduate has been the biggest brand in Poland in volume and value since 1997 [Nielsen].
"It will appeal to Polish migrants who recognise the brand and consumers seeking premium quality imports," said Denise McArdle, marketing director at UK distributor Drinksco.