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The World Cup isn't the only sporting event this summer that offers marketing potential. Blossom Hill is investing 1m in a 'Summer Perfectly Served' campaign, focusing on its sponsorship of Wimbledon and including TV and print advertising, plus a...
Blossom Hill is bringing back its Californian Pinot Grigio, which outsold its leading white in 2005 and 2006 but was discontinued due to lack of supply. Since new vineyards were planted four years ago, enough vines have matured to enable...
Blossom Hill owner Percy Fox has won the exclusive UK distribution rights for fast-rising Aussie brand Yellow Tail. Brand owner Casella Wines this week switched from current distributor Off-Piste Wines to Percy Fox to extend Yellow...
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