Percy Fox is supporting sales of its Blossom Hill Californian range in the second half of the year with a consumer promotion with a top prize of a convertible classic American car. The leaflet based competition began this month in the off-trade and runs until December. On offer is a 1958 Chevrolet, with runners up prizes of trips for two to California and 20,000 CDs. The promotion is targeted at 25 to 45 year old wine drinkers and will be backed by a national advertising campaign and point of sale in store. {{DRINKS }}

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