Carling launches a restyled version of its Big Match TV commercial tonight (Saturday) in a bid to further drive home its link with the beautiful game.
The advertisement features a clip from the original commercial, showing a huge crowd running after a football through the streets of a city, as well as a post-match analysis from commentator Andy Gray.
He describes the action using his trademark lightpen to highlight strengths and weaknesses of the players.
The ad continues to feature the ‘Woo hoo’ soundtrack by the 5,6,7,8s band which featured in the film Kill Bill.
It is part of Coors Brewers' £15m investment linking Carling with football in 2004.
The spend includes sponsorship of the Carling Cup and club deals.
All activity from packaging to television advertising carries the strapline ‘Carling. Love Football’.
The advert breaks on Soccer AM on Sky Sports.