Molson Coors has unveiled a 10-pint home draught system it claims will let home drinkers pull “the perfect pint”.
The innovation is available on the group's Carling, Coors Light and Grolsch lager brands. It hits shelves next month in Morrisons, Sainsbury’s, Makro, Booths and Spar stores.
“Home Draught is one of the most innovative products we’ve created and demonstrates our commitment to the off trade market as well as championing our consumers’ experience of beer at home,” said Molson Coors UK boss Mark Hunter.
“We’ve invested £8m in this launch and fully believe it will reinvigorate the in-home beer market, helping to build the beer category and give a massive boost to the in-home beer industry as a whole.”
The launch comes as Molson Coors battles to arrest a fall in volumes of 11% over the past three months.
Volumes down as Molson Coors defends margins (5 May 2010)
Molson Coors wants UK women to drink beer like the Irish (3 April 2010)
Molson Coors lures marketing supremo from Müller Dairy (6 February 2010)