Carlsberg is hoping to start work integrating Holsten into its business after the deadline for shareholders to sell their shares expired this week.
The £740m deal, which was
revealed in January (The Grocer, January 24, p62), has already been given the go-ahead from Germany’s competition regulators and Carlsberg said it was now poised to start reviewing the future of Holsten’s UK operation.
Doug Clydesdale, MD of brands and sales at Carlsberg UK, said the process would take “several months” and include a review of Holsten’s position in the market as well as looking at the brewer’s other brands, including Duckstein and Holsten Export.
“Holsten will be the main focus as it accounts for 85% of Holsten’s (the brewer’s) sales in the UK,” he said.
He added that the future of Holsten’s team of 70 sales and marketing staff would also come up for review.