Carlsberg UK is adding to its expanding beer portfolio with a limited release Christmas beer. The lager builds on the popular tradition of Danish Julebrygs, which are specially developed beers launched for the Christmas festive period.

The beer is a rich and dark Continental-style premium lager, brewed with an added blend of Munich, crystal and chocolate roasted malts. The 5.6% abv brew is claimed to be a good accompaniment to food.

"We have taken a traditional Danish recipe for Christmas beer and adapted it to suit the British palate," said marketing director Darran Britton.

"It is therefore a unique product, developed for the UK market."

The beer, which is aimed at 18 to 55-year-old men, will be available in a four-pack of 440ml cans with a design to reflect the festive season.

"We are confident this limited-edition festive treat will sell out very quickly, so we are encouraging retailers to get their orders in fast," said Britton.

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