Hard cheese means big profits for Entremont, a major player in the French cheese sector: turnover in 2007 was €1.6bn. The company, which produces Comté, Gruyere, Beaufort, Morbier and Emmental, has about 4,000 employees. Export turnover is 42%, but the brand has a limited presence in the UK market - although there is some own-label activity, including Tesco Finest Comté. Entremont's presence in the UK is "way below our potential", says spokesman Jérôme Reigner, but talks are taking place with UK multiples with a view to listing the brand. "Some of the cheeses we propose [to sell] are not well known by the British consumer, so Entremont's biggest challenge is to get them to experience some of our products."