Blossom Hill owner Percy Fox has won the exclusive UK distribution rights for fast-rising Aussie brand Yellow Tail.

Brand owner Casella Wines this week switched from current distributor Off-Piste Wines to Percy Fox to extend Yellow Tail's listings and build on the momentum that has seen its sales soar £4.9m to £20.1m over the past two years [Nielsen].

"I believe we have found a like-minded partner with significant reach and influence in the UK market," said Casella Wines MD John Casella.