• Provided there is a favourable economic backdrop, the food-to-go market will be worth £21.7bn by 2021, supported by the little and often shopping culture, more flexible lifestyles, the growth of street food and coffee culture, and the increasing calibre and availability of the food-to-go proposition across the UK


  • All segments are set to show solid growth but food-to-go specialists offer the best prospects, with forecast annual compound growth of 9%


  • Lunch is the most popular mission for buying food on the go, with 70% of the UK adult population having bought lunch to go in the past month. Sandwiches and cold wraps are the most frequently purchased items


  • 28% of UK adults have bought on-the-go breakfast in the last month. Hot drinks and fruit are the most common purchases. Supermarkets (27%) and McDonald’s (18%) are the most popular places to buy


  • Weekday afternoons are the most popular time to buy on-the-go drinks. The most popular places to buy are supermarkets (30%) followed by c-stores (23%)


  • 45% of adults have bought on-the-go snacks in the last month. Choice of products is the most significant driver of where shoppers choose to visit

Source: IGD

Gavin Rothwell, IGD senior retail insight manager

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Feeling the squeeze: food on the go category report 2016