Category reports – Page 2
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Category ReportHow cleaning is going fragrant
As TikTokers share ways to make Brits’ homes smell delightful, brands are turning to fine fragrance cues to boost flagging sales
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Category ReportMega-egg trend dominates Easter NPD launches
Brands and retailers are super-sizing Easter eggs for this year’s festivities – at a higher price per kilo than smaller treats. Why?
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Category ReportWhy cereal brands need to wake up
With own label slurping up sales, just six of the UK’s top 30 cereal brands are in volume growth. How can they rouse themselves?
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Category ReportHow ready meals are taking on restaurants
Contrary to current grocery trends, brands are beating own label in ready meals and soups thanks to lines that rival dining out
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Category ReportWho’s put the buzz back into honey?
Honey has turned in the strongest growth in spreads, as brands beat own label with a mix of NPD, larger packs and featured space promotions
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Category ReportIs booch about to boom?
Chinese fermented tea and ‘elixir of life’ kombucha is on the up as Brits cut back on booze and retailers eye healthier soft drinks
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Category ReportWho’s winning the fight for food to go?
It’s fisticuffs in on-the-go as coffee chains, bakeries and fast food move to the suburbs for a bust-up with supermarkets and c-stores
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Category ReportCan NPD help cheese wake from its nightmare?
Retailers have slashed branded cheese ranges and pushed own label. Brands are now fighting back with a ‘red tide’ of innovation
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Category ReportIs it time to look more closely at farming fish?
Fish farming is billed as a sustainable solution to overfishing and plummeting global fish stocks. But do industry claims stack up?
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Category ReportHow can fish brands hook chip shop punters?
Dinner from the local chippy isn’t as cheap as it was. So, brands are looking at ways to offer shoppers an affordable fish supper
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Category ReportHow can pies & pastries win back younger people?
Classic fillings don’t cut it with the younger crowd. So, brands are turning to takeaways, pub grub and snacking for inspiration
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Category ReportAre the wheels falling off for plant-based?
Oatly is racing an old US milk truck to poke fun at outdated dairy habits. But sales data shows plant-based has its own challenges
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Category ReportWhy cocktails are going posh (not just in Chelsea)
Premium RTDs are soaring. Made in Chelsea’s Jamie Laing and Sophie Habboo even had them at their wedding. Who’s cashing in?
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Category ReportHow to avoid the ASA’s ire
As George the bear knows, navigating advertising rules is fraught with danger for booze suppliers. So, how can they get it right?
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Category ReportHow Mexican is getting a new lease of life
The hype around the day of the dead holiday highlights a growing interest in more authentic Mexican cuisine and culture
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Category ReportWhy protein brands are chasing midlifers
Functional health brands, including Davina McCall’s new protein supplements, are racing to enlist middle-aged consumers. But how much of an appetite do midlifers have for protein?
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Category ReportHow cakes & biscuits are getting smashed
Home-working, HFSS and cost pressures have hit sweet treats hard. So what can brands and retailers do to revive the market?
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Category ReportThe dragon’s dram: Welsh food and drink category report 2023
Whisky distillers are helping to drive a Welsh food and drink sector increasingly associated with provenance and quality
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Category ReportCan Tucci perk up pasta?
With Stanley Tucci waxing lyrical and low prices luring shoppers, some believe the pasta category has an opportunity to get fancier
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Category ReportThe mission to make personal care greener
A new wave of brands are looking to take the lead on issues such as plastic waste. But the fmcg giants are also upping their game