When it comes to snacks, it’s good to share. So good, in fact, brands have started rolling out packs of crisps and popcorn that transform into a sharing bowl. The launches of Walkers’ and Propercorn’s new formats are among the most visible signs of how sharing - particularly premium sharing - is driving much of the growth in the snacking market.
In an overall savoury snacking category up £100m - or 3.5% - year on year to £2.9bn, half that increase has come from sharing packs of crisps and snacks [Kantar Worldpanel 52 w/e 3 January 2016]. It’s not just pack formats that are changing, however; increasingly they’re being filled with baked snacks rather than potato crisps. So what’s driving these trends? Which brands and retailers are cashing in? Who’s being left behind?
- PDF, Size 60.33 mb