Cathedral City is giving its snack range a new look to more clearly communicate the contents of the packs.

Research had indicated consumer confusion over the contents of the previous two lines, Lunch Pack and Dip&Go!

They will now be called Cathedral City with Crackers and Pickle, and Cathedral City with Pickle.

"The new range has clear, on-pack communication. Partnered with Cathedral City's quality credentials, this gives it a stronger presence in-store and will enable us to appeal to a wider audience," said Laura Downey, head of marketing for cheese.

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