Caxton Wines is running a promotion for independents through the cash and carry trade for its leading Argentine wine Etchart. This summer its efforts to expand the brand's distribution and rate of sale feature a promotion offering six bottles of Etchart Rio de Plata for the price of five together with a point of sale kit. This is running in 170 cash and carries including Bestway, Makro, Batley's, Winerite and W Morton. Marketing manager Quentin Job said: "The market is extremely buoyant and Argentine sales are growing at 40% according to ACNielsen." {{DRINKS }}

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