Coca-Cola Enterprises (CCE) has claimed retailers' adoption of the Open More Business strategy it unveiled a year ago helped growth in the soft drinks market triple in 2010.

The total soft drinks category grew 6.6% in value during the year, according to Nielsen, compared with 1.8% growth in 2009 and 0.5% in 2008.

Impulse products performed well particularly the energy drinks sub-sector, which grew 20.3% and is now worth just under £500m.

"It is very encouraging to see that soft drinks is already achieving new levels of growth and there is positive momentum across the category," said Craig Smith, vice president, marketing & strategic planning at CCE.

CCE's Open More Business scheme is a £2m research project that identified key soft drink category sales drivers and new ways of grouping shoppers by type.