Growers from Kent potato supplier St Nicholas Court Farms have been promoting local fresh produce in Tesco stores around the county as a way of connecting the public with primary producers.

St Nicholas, the only potato supplier in the south east to have branded lines in Tesco's Kent outlets, took part in an event to showcase the county's fare last month.

"Our Local Heroes campaign has been very successful in reinforcing brand awareness and promoting the benefits of buying local produce," said St Nicholas Court Farms MD Nick Tapp. "This event offered a great opportunity to help Tesco get the 'buy local' message across to shoppers."