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Mars has slashed the size of its 2009 Christmas confectionery line-up by nearly a third as it focuses efforts on a more condensed range of big sellers and NPD in boxed formats.
Mars aims to reverse the fortunes of the struggling "self-eat" category this Christmas by introducing a seasonal line, as well as other adjustments to its 2007 Christmas offerings, which it revealed this week. Galaxy Mistletoe Kisses,...
Masterfoods is building on the strength of its key countlines this Christmas with a range of selection boxes.The company will launch Mars, Maltesers and Milky Way ‘ Friends’ boxes. Five boxes have been developed – three super sizes (rsp:...
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