Mars' Celebrations' £4.5m Christmas campaign includes new products, seasonal pack designs and new TV advertising. A Christmas pudding style 2kg pack with a red custard' lid decorated with holly (rsp; £17.49) is aimed at sharing, while a stocking filler (rsp 89p) and a minibox are small gift options. The range has a new Christmas look design with a gold line added to the red and blue. The range also includes 480g and 285g packs, 750g and 1.5kg tins, and a 1kg jar. "By adding new ideas, we are hoping to capture further consumer interest and help retailers optimise sales," said trade relations manager Sam McElligott. {{MARKETING - P&P }}