Bestway is celebrating the first anniversary of its Cellar Estates wine brand this month with a new 'baby' bottle range and a promotional offer.
The 25cl mini bottles feature some of the most popular wines in the 80-strong portfolio - red and white vin de table, Californian white, Californian Ruby Cabernet and Australian Chardonnay. The wholesale price is £6.29 per case of six, with a retail price of £1.69 per bottle. Customers who buy any four cases will get one case of the brand's Australian Chardonnay free.
Wine buyer Omar Ansari said the C&C was delighted with the general response to the Cellar Estates range and expected the smaller size to perform well.
"The 25cl bottle is showing signs of strong growth at retail, up 14.4% in volume and 15.8% in value," she added. "The range has been launched in time for summer, when the consumer is keen to take a pack of smaller bottles for picnics."