Eat Natural has reinforced its breakfast credentials with the launch of jam and marmalade-flavoured cereal bars.

Following the launch of its cereal range in April, it has brought out two new ‘Eat Natural for breakfast on the go’ bars in: marmalade with almonds & toasted oats; and strawberry jam with oats, cashews & yoghurt. They are available in single bars (rsp £0.69) and multipacks of three (rsp £1.99) 

“Breakfast at home with the family is one of the most cherished parts of the day,” said co-founder Praveen Vijh. “Come Monday, there’s often no time. Hopefully these new bars will bring back a little of the enjoyment.”