Jordans is sweetening the appeal of its popular Country Crisp cereal by introducing a Honey Cluster variety.
It’s the first in the range to come in a larger 800g pack, which the company hopes will make it popular as an everyday breakfast choice. Made with conservation grade wholegrain oats, barley and honey, it has an rsp of £2.68.
Senior brand manager Julia Freeman said: “The introduction of Country Crisp Honey Clusters creates a well-rounded brand that offers consumers greater choice.”
The launch will be backed by a £4m marketing spend.