All Cereals & Breakfast articles
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Profiles and QandAs
Bio&Me’s Emma Grant on Champagne, Sydney and the Queen
’Knowing you’re helping make a difference to the nation’s gut health is the best feeling’
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Guide To
The Grocer Guide To Breakfast & Brunch
Does breakfast & brunch need a shot in the arm? Maybe so, but there are plenty of opportunities to broaden out the occasion, driven by both health and permissible indulgence. Find out how suppliers are meeting both of these requirements and why on-trade and global influences can ...
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Analysis and Features
How The Refill Coalition is giving refillable containers a fresh start
The Refill Coalition’s first standardised dispenser system trial, at an Aldi store in Solihull, is already ‘exceeding’ expectations in terms of logistics and sales. Can it be made to work at scale?
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Category Report
All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
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Profiles and QandAs
Surreal’s Jac Chetland on lawnmowers, dogs and Ryan Reynolds
’Ryan Reynolds, if you’re reading this, Surreal needs you’
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News
Bio & Me expands gut health range with trio of flapjacks
Each contains nine or more plant-based ingredients, including the likes of almonds, pumpkin seeds and seaweed
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News
The Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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News
Kellanova appoints Marcella Kain as senior sales director
It comes as Kellanova targets growth within snacking
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Comment and Opinion
Charlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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News
BP launches made-to-order breakfast and lunch offer
Jo Hayward, VP for convenience in Europe at BP, said it followed a trial at two company-owned sites in Holborough and Byron in 2023
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News
Popeyes UK announces nationwide rollout of new breakfast menu
The chicken QSR brand wants to bring a kick of Louisiana spice to customers’ mornings with its new breakfast menu
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Comment and Opinion
Surreal’s startup ‘branter’ over Sainsbury’s listing grates
If the founder of a startup comes from a wealthy background, should we begrudge their claims to be a challenger brand?
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News
Weetos adds limited-edition Chocolate & Honeycomb cereal
The NPD has launched exclusively into Asda on a promotional offer
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News
Kellogg’s plans factory closure, putting 360 jobs at risk
The 27-acre Trafford Park facility opened in 1938
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News
Weetabix strikes logistics deal with XPO as it parts ways with Wincanton
XPO will look after the cereal maker’s primary site at Burton Latimer near Kettering
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Category Report
Why cereal brands need to wake up
With own label slurping up sales, just six of the UK’s top 30 cereal brands are in volume growth. How can they rouse themselves?
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Analysis and Features
The produce hit hardest by Britain's disastrous weather
With thousands of acres of land under water, farmers of crops and livestock are counting the costs. And the retailers have been responding
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News
Kellogg’s unveils chocolate Corn Flakes spin-off
The NPD is HFSS compliant, and high in fibre and vitamin D
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News
Beef sales drive boost to Irish exports to UK, Bord Bia data shows
The UK has continued to be the Irish board’s most significant export partner, making up 34% of the €16.3bn total export share from Ireland
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Analysis and Features
The Grocer NPD Wrapped: 23 most-liked Instagram posts of 2023
NPD flew off the shelves this year from controversial flavours to nostalgic relaunches. Check out the top NPD for 2023