Somerfield has launched new fresh produce packaging.
Lettering will conform to the black and white chalkboard effect used for signage in its new Market Fresh stores in Wanstead, Carshalton and Dulwich.
Salad category buyer Dominic Edwards said: “The aim of the new packaging is to give our customers a sense of familiarity throughout our stores through easy identification of our products.”
Point of sale promoting the new packaging will appear in stores from September 8.