Pete & Johnny, best known for its smoothies, hopes to crack the premium fruit juice sector with the launch of P&J 100% Apple Juice. Chief executive Harry Cragoe said: "We believe we can challenge existing offerings and seriously grow the overall sector." The company said the way its apple juice is made is similar to the process for olive oil. The juice is squeezed by first cold press', meaning the apples are only pressed once. It comes in 330ml (rsp £1.19) and 1 litre (rsp £2.29). {{P&P }}