Princes Soft Drinks is relaunching its organic chilled fruit juice range in a further challenge to rival Grove Fresh.
The brand will be supported by a trade and consumer campaign. The company said the relaunched range (rsp: £1.29), provided people with a more affordable organics option and was aimed at tapping into 17% value growth in branded organic juice.
David Patmore, marketing director at Princes Soft Drinks, said: “The new Princes range is ideally placed to meet demand from consumers looking for an organic product that is fairly priced.”