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Soft drinks company Britvic has appointed former Allied Domecq marketer Simon Stewart as its new marketing director. Stewart replaces Andrew Marsden, who left the company after 10 years last September. With effect from 4...
Champagne Perrier-Jou t is hoping to take on Dom P rignon in the UK with an ambitious repositioning strategy and new packaging.
Pernod-Ricard, which acquired the brand when it bought rival Allied Domecq in 2005, said a new marketing drive...
Drinks group Pernod Ricard has reported a 32% increase in full-year net profit to 30 June to E639m (£429m) on sales up 68% at E6.066bn. The results were boosted by last year's acquisition of drinks rival Allied Domecq and Pernod Ricard said...
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