Bestway will kick off the new year with a Family Fortune promotion that it claims will deliver sector-leading margins for retailers on more than 300 lines from its Best-in own label range.
Bestway said the promotion covering products in impulse, grocery and non-food would deliver up to 80% profit on return for retailers during January.
The promotional lines will be available through Bestway Direct, Bestway and Batleys websites, the new Bestway app and at all Bestway and Batleys depots.
Bestway said the promotion would offer retailers a greater chance to compete and would provide a welcome boost to sales and profit at a time of year when sales can be quiet after the Christmas and New Year celebrations.
The Best-in range has undergone a rebadging exercise in the past year and now more than 95% of the range is in the new livery, which includes dual price-marking and traffic light nutritional information.
Nick Brown, category manager for own label, said other activity next year included taking Best-in into new product areas and competitions and promotions for customers.
“Own label is on the march and I am confident that 2015 will be the year Best-in confirms its position as the own label of choice for independent retailers,” Brown said.