Poundland to share sales data with suppliers through IRI partnership

  • Print
  • Share
  • Comment
  • Save

Poundland Truck

Poundland has opened up its sales data to suppliers as part of a partnership with market intelligence company IRI.

The move will enable Poundland suppliers to view how well their products are performing - at a national level and in individual stores - and how they compare with the category average.

The data would initially be available on a weekly basis and the frequency would increase “over time”, IRI said.

Poundland will follow in the footsteps of M&S, Costco and One Stop, which have already made IRI data available to their suppliers.

IRI UK MD Dan Finke said the data would enable suppliers to spot “new paths to growth” and to tailor promotions to consumer behaviour.

Simon Twigger, trading director at Poundland, said he expected the initiative to “make a big difference to margins”. “This will give them critical and timely insight that will enable them to manage range and distribution,” he said.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    Grocer jobs Experts in FMCG

    Krispy Kreme National Account Manager

    National Account Manager - Krispy Kreme

    circa £45,000 - £50,000pa (dependent on experience) plus £5k car allowance, and 15% Bonus potential
    Search jobs



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial