Musgrave GB is to run its first national ad campaign for Londis this Christmas.

‘Stacks of Seasonal Offers’, which kicks off on 27 November, will run for six weeks across national newspapers and radio, supported by direct marketing and in-store promotions.

The campaign will highlight seasonal ranges and everyday Christmas essentials at Londis, including confectionery, party food and beer, wine and spirits.

“This is our biggest campaign ever and part of our commitment to drive shoppers into Londis stores over the festive season,” said Londis retail director John Pattison.

“We know that more and more people are choosing to shop local and we have the deals and promotions to meet that demand. This campaign will put us in front of millions of customers and underlines that we are serious about competing on the high street,” he added.

Londis has also put in place wholesale offers, IT support teams and supply chain reassurance, to make it easier for retailers throughout the festive season.