Morrisons will begin delivering groceries in London tomorrow after completing a trial in Ruislip.
Deliveries will start at 6.00am tomorrow with Morrisons covering two million households in the North London area. The catchment area stretches from Ealing to Essex and from the Thames, north to Cheshunt and Potters Bar.
“We want to challenge Londoners’ preconceived ideas of online grocery services by surprising them with just how good an experience it can be with us,” said Morrisons MD for online food Simon Thompson.
Morrisons launched its online grocery operation in the West Midlands in January and has since added Yorkshire, and parts of the North West including Manchester.
The retailer has committed to deliver £550m in combined annualised sales from its M Local convenience stores and its online business.