‘Be a Benevolent Buddy’ aims to increase the number of people receiving support and raise more funds to look after them, as well as increase awareness of the charity. Chairman Tony Mair, of Diageo, said the society helped look after retired people from across the industry who were ill, disabled or just “plain forgotten”. Many were unaware they could be eligible for help.
To become a benevolent buddy, people can either nominate a potential beneficiary, get involved in work to publicise the society or help raise funds. For details, go to www.thebenevolent.org.uk or ring Eleanor Perry on 020-7248 1343.