United Biscuits is giving its Cheddars savoury biscuits a packaging overhaul so they look more similar to Mini Cheddars.

UB said it wanted to inject "a greater sense of personality" into the range by imitating the appearance of its Mini Cheddars brand.

The snack supplier is also introducing the 'made with real cheese' and 'baked' messages of its sister brand on to packs as well as introducing a limited-edition Cheddars With a Hint of Pickle variant (rsp: £1.20) to the range this week a flavour already available in Mini Cheddars.

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