A cheese maker given a listing in hundreds of Tesco stores after winning a competition said the victory had more than doubled his company’s turnover.
Phillip Stansfield of the Cornish Cheese Company won Tesco’s 2004 Cheese Challenge with a Cornish Blue cheese. His reward was a listing worth hundreds of thousands of pounds in 400 Tesco stores. Stansfield said: “Winning the Cheese Challenge transformed our business overnight.”
Tesco is running the competition again this year, for the third time. It said it was expecting at least 60 entries by the closing date on May 25.
Cheese buyer Alain Guilpan said: “We are committed to helping small British producers. The industry is thriving and we want to make sure that new talent is recognised.”