Leaf is spending £2m to support its kids' sweets brand Chewits for which two new flavours have arrived. Cherry and Cool Blue Minty Chew flavours join the Chewits line up that includes strawberry, blackcurrant and fruit salad varieties. The new variants will replace the orange and ice cream flavours. The TV campaign will feature the Chewitsaurus character and will run in three bursts throughout the year ­ all of which have been timed to avoid the advertising clutter around Euro 2000. The first starts in Easter and runs until May, the second is in July, and the third is in September and October. It has also set up a web site, www.chewits.com, aimed at encouraging brand loyalty: kids have to keep returning to the site to feed the Tamagotchi Baby Dino. TV and internet activity will be backed by a national sampling roadshow, competitions, and newspaper promotions. {{P&P }}