Chicago Town is adding limited-edition pizzas to its range in an attempt to deseasonalise sales.

It kicks off its Very Important Pizzas initiative with a Footy Feast line, rolling out now. Two more pizzas follow later in the year and a further four in 2009. Chicago Takeaway will be supported by a £2m marketing push this year, involving a four-week press campaign and promotional offers for VIP to coincide with Euro 2008.